Capri Industries Perfection in the art of rest.

Capri sought to renew its digital communication to remain competitive and attract a broader audience, particularly a younger demographic that values good sleep as essential to quality of life. The challenge was to balance modernity with brand fidelity, ensuring each design reflected Capri’s values of quality, well-being, and safety in rest. Additionally, I was tasked with designing a series of graphic pieces for a campaign focused on sleep quality and wellness, which required a variation of the brand’s visual line.

The Challenge

Process

I began by analyzing Capri’s visual identity, the younger target audience they aimed to reach, and their competitors. This phase allowed me to identify opportunities for differentiation. I also conducted a visual exploration of compositions evoking comfort and stability— core aspects of Capri’s philosophy of good rest. Based on these insights, I designed promotional materials and videos with a modern aesthetic and clear messaging that highlighted product benefits. Furthermore, I optimized layouts for different platforms, ensuring consistency across stories, carousels, and individual posts.

Solution

The result was a series of visuals and videos that stood out for their visual balance and appeal. I used the corporate color palette enhanced with contrasting tones to emphasize key messages, while integrating product imagery in attractive environments to reinforce the sense of comfort. The deliberate use of negative space added visual harmony and clarity, improving readability and overall composition.

Impact

A visual identity aligned with Capri’s core values. The designed pieces enhanced the visibility of promotional content and fostered greater engagement and conversion among potential customers through clear and effective visual communication.

Project completed under contract with Opres Media, in collaboration with the marketing team.

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Wellness campaign pieces