Craft Basilea Passion for Well-Crafted Experiences

The Challenge

The goal was to refresh Craft’s visual identity on social media to promote a wide range of events — from concerts and organic markets to gastronomy and shopping experiences — and to convey the feeling that Craft is the perfect place to enjoy good moments with friends.

Process

I analyzed the brand identity, style guide, and new key visual. For static designs, I focused on clean square compositions, high-contrast black-and-white palettes, and modern, legible typography with clear hierarchy. I used diverse imagery to promote events and a fun, social lifestyle. For the short video productions, I prioritized fast-paced and visually engaging narratives that captured the essence of Craft’s experiences, emphasizing fun and friendship. I paid special attention to dynamic rhythm and music to resonate with the young adult audience.

Adaptation for digital screen located in Craft, event promotion.

Solution

I delivered a series of advertising pieces and promotional videos covering Craft Basilea’s variety of events and offerings. Each design maintained a modern aesthetic and a direct, approachable message. The static visuals focused on specific event promotions, while the videos highlighted the diversity of shops and the overall experience of visiting Craft — an ideal place to enjoy with friends.

Impact

Strengthened Craft’s image as an attractive and relevant destination for young adults. Increased visibility and brand recognition through consistent promotion of events and on-site businesses.

Project carried out under contract with Opres Media, in collaboration with the marketing team.

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