Dulce Miña. Nobody dislikes a sweet.

The Challenge

Dulce Miña specializes in custom cakes and pastry creations for events such as parties, birthdays, anniversaries, and weddings. The brand aimed to grow, gain recognition, attract new customers, and strengthen existing client relationships. To achieve this, it was essential to differentiate itself from competitors through a distinctive and adaptable visual identity—one that could work seamlessly across both print and digital media, while conveying the brand’s values and craftsmanship.

Process

The creative solution was built around the concept of “Connections of Sweetness.” This idea centers on how each custom cake not only celebrates an event but also creates unforgettable moments filled with love and warmth. The visual proposal seeks to convey qualities such as affection, care, warmth, and energy.

I conducted a detailed analysis of Dulce Miña’s needs and market context. I discovered that, to stand out in a competitive environment, the brand required a visual identity that communicated both the artisanal quality of its products and its ability to create emotional, memorable experiences for its customers.

Solution

I designed a comprehensive visual identity that included the creation of a logo based on the concept of “Connections of Sweetness.” The logo integrates symbolic elements representing people, a heart, and links inspired by DNA structures, resulting in a dynamic and fluid mark. This proposal not only satisfies the need for differentiation but also positions Dulce Miña as a brand that creates genuine connections and unique experiences. The visual identity is versatile and adaptable to various formats, suitable for both digital and print media, directly contributing to audience engagement and loyalty.

Impact

The new visual identity resonates with a young adult audience, reinforcing the brand’s values and building an emotional bond with customers. The final image strikes a balance between elegance and dynamism, conveying the warmth and delicacy that define Dulce Miña.

• Establishes a distinctive and recognizable brand image.

• Strengthens customer trust and encourages recommendations, driving business growth.

• Adapts effectively to different platforms, ensuring consistent and cohesive communication across all touchpoints.

Through this strategic approach, Dulce Miña has not only built a strong visual identity but also created a platform to emotionally connect with its audience and stand out in the competitive world of custom cake design.