Nasakem Live Without Fear of a Stuffy Nose

The Challenge

Nasakem is a spray formulated to ease nasal congestion. The challenge was to create graphic materials that complied with pharmaceutical advertising regulations while highlighting the product’s value proposition and evoking feelings of wellness and freshness. The goal was to strengthen Nasakem’s market positioning, increase visibility, and drive purchase intent in local pharmacies.

Process

I developed a visual concept that not only emphasized the product’s features but also conveyed a sense of relief and improved quality of life. I maintained Nasakem’s established visual identity and color palette, which evokes freshness and cleanliness—qualities strongly associated with the pharmaceutical and medical environment. By analyzing Nasakem’s context, I identified that in a highly regulated and competitive market, it was essential to achieve a visual communication balance between product promotion and regulatory compliance.

Solution

The project included a series of advertising pieces, both video and static formats, designed to meet Nasakem’s marketing objectives. I built the visual proposal around balancing product imagery, human elements, and persuasive messages to deliver a clear and direct communication of the spray’s main promise: helping people breathe again and improve their quality of life.

The visual solution not only allows Nasakem to comply with advertising regulations but also positions it as a reliable and effective option for relieving nasal congestion. Its visual identity reinforces brand recognition and recall.

By conveying a positive and relatable message, the campaign highlights the product’s ease of use and immediate benefits, encouraging purchase intent. The developed materials are versatile and easily adaptable to multiple digital media formats. The visual communication positions Nasakem as an effective solution against nasal congestion, that allows consumers to breathe more easily.

Project completed under contract with Opres Media, in collaboration with the marketing team.

Impact

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