Pasares Shopping Plaza Make Your Day Amazing

Solution

The challenge was to design visual content that was both attractive and informative while maintaining consistency with the brand’s identity. In addition, each piece had to be approved by both the mall’s tenants and the final client, which required a careful balance in every design.

The Challenge

Impact

Process

My work included adapting existing key visuals and creating new assets. I developed static designs with impactful compositions and promotional videos featuring rhythmic editing and color grading — both used in paid campaigns to maximize reach. I also designed printed materials such as event calendars. A key aspect of the project was maintaining constant communication with the tenants and the client, Bolívar, through the Opres Media marketing team to ensure design approval before publishing or printing.

I delivered a wide range of advertising pieces and promotional videos that maintained brand consistency while capturing the attention of the target audience and highlighting the plaza’s commercial offerings. The printed calendars served as an excellent complement to the overall communication strategy.

A consistent and visually appealing design that helped attract more visitors to the plaza, strengthened brand positioning in consumers’ minds, and increased reach across social media platforms.

Project carried out under contract with Opres Media, in collaboration with the marketing team.

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