Vidental Specialists in Endodontics and Maxillofacial Surgery

The Challenge

Vidental needed to strengthen its brand presence and promote its “dental tourism” offering through graphic pieces and advertising videos. It was essential to reflect its exclusive and technological character while creating engaging content for digital platforms and mall display screens. In addition, the materials had to appeal to a bilingual audience and emphasize the clinic’s commitment to quality service.

Process

I reviewed the existing visual identity to ensure brand consistency and analyzed Vidental’s specific needs in relation to its target audience—local and international clients seeking advanced dental care. The color palette and typography were kept neutral and elegant to reinforce the sense of luxury and cleanliness characteristic of a high-end medical environment. The imagery focused on smiling patients and the medical team in action, conveying trust, professionalism, and technology. For the videos, I incorporated animated graphics to highlight 3D technology and innovative procedures, creating a more dynamic and engaging narrative for the audience.

Solution

Static visuals for digital advertising highlighting service benefits (for example, “Specialists in Smiles” and “Are you coming to El Salvador?”), as well as email marketing banners designed to maintain visual coherence. I also handled video editing using footage provided by the client, integrating motion graphics to showcase the patient experience, advanced technology, and the warmth of the service.

Additionally, I designed large-format adaptations for billboards and mall screens, ensuring clear legibility from a distance while maintaining a consistent visual identity.

Email Marketing Banners

Digital Screen Adaptations

Impacto

• The consistent visual communication emphasized Vidental’s exclusivity, technology, and bilingual service, reinforcing its image as a leader in advanced dentistry.

• The combination of static visuals and animated videos across multiple channels (social media, email marketing, and digital screens) expanded reach and enhanced brand recall.

• Adapting the visual identity across different formats allowed Vidental to deliver a unified message, projecting professionalism and trust at every customer touchpoint.

• The project strengthened Vidental’s brand image through clean design, clear messaging, and the use of multimedia resources to connect with an increasingly discerning audience.

Project carried out under contract with Opres Media, in collaboration with the marketing team.

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